Martín Schifani
Martín Schifani

About me

Head of Growth · Madrid

I'm a Head of Growth based in Madrid, with 10 years in eCommerce, performance marketing, paid media and CRM, across sports retail, banking, agencies and the non-profit sector.

I lead Growth & Engagement at ACNUR Comité Español, owning digital acquisition and retention for 466,000+ active donors. Before that I grew eCommerce at adidas padel by 145% with full P&L ownership. Part-time, I built and run the D2C store of Papanaki, a Georgian traditional fashion brand.

I studied Communication Sciences at the University of Buenos Aires, which is probably why I care as much about why people buy as about what the dashboard says. I've played rugby as a forward in Argentina, Spain and Georgia, and it still shapes how I think about teams.

Career

  1. Head of Growth & EngagementACNUR Comité Español
  2. eCommerce & Web Lead, part-timePapanaki
  3. Digital Marketing Manageradidas padel / AFP Group
  4. Project ManagerLa Torre Wallace
  5. Account ManagerLado C
  6. Social Media ManagerAvatar
  7. Communications ManagerBanco Galicia

Education

  • Bachelor's degree in Communication Sciences, University of Buenos Aires
  • Brand and Product Management, IE Business School
  • Business Strategy, Universidad Austral
  • Agile Project Management, Cámara Argentina de Comercio y Servicios

Skills

  • Growth strategy
  • eCommerce
  • Paid media
  • P&L management
  • CRM & lifecycle
  • Marketplaces
  • SEO
  • Team leadership
  • Vendor tenders
  • Analytics

Languages

  • Spanish, native
  • English, C1

Certifications

Kept up to date

Recommendations

What people I've worked with say

Working with Martín I not only had fun and we hit the agreed goals, I also learned tools and working methods from him that I apply every day.
Nicolas ScarpatoSenior Media Planner, worked on the same team
Martín has a broad capacity for work and a constant drive to improve and set new goals. Committed to his tasks and to learning, he drives both his own growth and his team's.
Andrea DominghiniSenior Marketing Professional, worked on the same team
I worked with Martín for more than 3 years. Very responsible, creative when looking for solutions and always committed to meeting goals.
Lucila NotricaPeople & Customer Success Manager, worked on the same team
He understands team dynamics very well and is always constructive, cooperative and inclusive. He never loses sight of the goal.
Nadia AmadCo-founder of Equipo Kiwi, worked together on different teams

From my LinkedIn profile. Translated from Spanish.

Contact

Looking for someone to lead growth or eCommerce?

Write to me and I'll tell you how I can help your team.

schifanimartin@gmail.comLinkedIn