Case studies
What I found, what I did and what happened. The figures are the ones I report on my CV and LinkedIn.
AFP Group
eCommerce · Marketplaces · P&L
+145% eCommerce revenue at adidas padel with full P&L ownership
+145% eCommerce
Read
Acquisition · Retention · Leadership
Digital acquisition and retention for a base of 466,000+ donors at ACNUR
466,000+ active donors
Read La Torre Wallace
CRM · Email · Subscriptions
Recovering 22% of a database marked as spam, with +102% subscriptions
22% base recovered
Read
D2C · WooCommerce · Localization
Building a D2C eCommerce from 0 to 1 for a Georgian fashion brand
0 to 1 D2C build
ReadAFP Group
Market entry · Paid media
Fixing a failing Benelux campaign without changing the budget
1 week to see the change
ReadPaid media · Vendor management
Reviewing an inherited paid media agency: triple the digital conversions
x3 digital conversions
ReadEarlier work
Fratelli BrancaZonapropLado C
Integrated campaigns for Fratelli Branca (Sernova), Navent (Zonaprop, Urbania, Plusvalía) and Saputo (La Paulina), plus influencer negotiation across accounts.
Avatar
Social strategy and email for brands including YPF, with campaign analysis and team coordination.
Banco Galicia
Eight years running CRM, digital communications, email and social for a premium client segment.
Caribbean destinations
Freelance B2B and B2C digital strategy for Barbados, Antigua and Barbuda, Grenada and Saint Lucia.
Black Wine Store
Freelance digital acquisition for an Argentine online wine and spirits store on Google, Facebook and LinkedIn Ads.
Contact
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