Portfolio archive
The work behind the last decade: agency accounts, freelance projects, journalism, university campaigns, research and teaching. Rescued from my earlier portfolio.
Agency projects
- Lado CFratelli Branca brands, QuintoAndar, Saputo (La Paulina) and SPS Alarms.
- AvatarYPF, YPF Serviclub and Fundación YPF.
- EM Marketing & CommunicationsLatamPR, Barbados, Antigua and Barbuda, Grenada and Saint Lucia.
- Black Wine StoreDigital planning for an online wine and spirits store.
- DEVAStrategic planning for the Argentine eSports association.
- Mutual SantiagoSocial media work.
Freelance work
- DMfusionWork for Kodak Moments and Sura Seguros.
- El rincón de AleLogo and brand manual.
Journalism, ANCCOM
- Hernán SmichtInterview with the creator of El Tango de la Muerte.
- Carolina "Carolo" VázquezInterview with the journalist and influencer.
- Santiago ChichizolaInterview with the creator of Lacasaca, a blog of fantasy football shirt designs.
University advertising campaigns
- LibraFull brand brief for a canned vegetables SME: market research, a 12-person focus group, positioning around balance and a multichannel plan.
- #ViejitosMillennialsPublic-good campaign, "Es Tu Turno", inviting young people in Buenos Aires to help older adults with technology.
- Creative awareness campaignsFurther awareness work for the Advertising course.
Research
- Identity and the pressThe Cresta Roja conflict and imaginaries of the nation.
- Hacker cultureArdita and Swartz and the construction of the hacker as a criminal, plus the dispute over defining hacker culture.
- Culture and societyRadio Bar as a self-image of an era, popular culture at Club Huracán and the Katchadjian and Kodama case.
- TheoryThe subject according to Freud, Lacan and constructivism, and the social situation of the dominated.
Teaching
- University of Buenos AiresCoaching and mentoring new marketers in the Advertising department, with student work from 2020 and 2021.
See the original 2023 portfolio
Contact
Looking for someone to lead growth or eCommerce?
Write to me and I'll tell you how I can help your team.