Context
Papanaki is a Georgian traditional fashion brand. Part-time, I built and run its D2C eCommerce on WooCommerce.
The problem
There's no mature local D2C ecosystem to copy in Georgia. Language, currency, payment method and tone of voice all had to be decided from scratch.
What I did
- Built the WooCommerce platform, payments integration and UX.
- Define the web roadmap and backlog priorities.
- Manage analytics tracking for conversion and user behaviour across international markets.
The lesson
Without a market standard to lean on, every small decision is a growth decision.
Read the full story: The playbook doesn't travel, the diagnosis does
