SMEs · Brand identity

Brand identity for an online amigurumi pattern shop

El rincón de Ale · Brand designer, freelance · Sep 2020 to Nov 2020

Logo

and brand manual

pattern booklets

In short: Freelance logo and brand manual for El rincón de Ale (rinconale.com), applied to the layout of two amigurumi pattern booklets.

The challenge

A small online shop needed a recognizable brand to sell its patterns.

Read the full case

Freelance engagement for El rincón de Ale (rinconale.com), an online shop of amigurumi patterns, in parallel to my agency role.

A small online shop needed a recognizable brand to sell its patterns.

A logo and a brand manual, applied to two pattern booklets.

eCommerce · Marketplaces · P&L

Apr 2023 to Jun 2025 · P&L + €250K/mo in media · Digital Marketing Manager

+145% eCommerce

Acquisition · Retention · Leadership

Area P&L, team of 4 · Head of Growth & Engagement

466,000+ active donors

CRM · Email · Subscriptions

Jun 2022 to Feb 2023 · Agency, streaming client · Project Manager

22% base recovered

Contact

Write to me and I'll tell you how I can help your team.