Growth diagnosis
Closed scope, a few weeks.
- Review of P&L, unit economics, channels, CRM and tracking
- Where growth is leaking and why
- A prioritized plan your team can run
Fractional
Senior growth leadership, sized to what you need now
For companies that need someone to answer for growth and the P&L, but not yet a full-time Head of Growth. Madrid or remote, in Spanish or English.
Three ways to work together
Fractional Head of Growth
A set number of days a week, ongoing.
- Strategy, budget and media mix
- Leading agencies and the internal team
- Answering for results as part of the leadership
Interim cover
Full-time for a defined period.
- A leave, a departure or a launch that can't wait
- Continuity for the team and the agencies
- A clean handover to the next hire
What I take ownership of
- P&L and unit economics: margin, CAC, LTV
- Media mix and budget across paid, CRM and marketplaces
- CRM, deliverability and retention
- Agency reviews and tenders
- Team structure, cadence and backlog
- Measurement: GA4, dashboards and attribution
How it starts
- 1
A 15-minute call
We check whether there's a fit and what problem you need solved.
- 2
A short proposal
Scope, format, timing and what 'done' looks like.
- 3
Start
First week: access, data and quick wins. Then the plan.
Results I've answered for
All cases
eCommerce · Marketplaces · P&L
+145% eCommerce revenue at adidas padel with full P&L ownership
+145% eCommerce
Read
Acquisition · Retention · Leadership
Digital acquisition and retention for a base of 466,000+ donors at ACNUR
466,000+ active donors
Read
CRM · Email · Subscriptions
Recovering 22% of a database marked as spam, with +102% subscriptions
22% base recovered
ReadTopics I speak and write about
- Growth from the P&L down
- Media mix by intent, not platform
- CRM, deliverability and retention
- International growth: one market at a time
- Agency reviews and tenders
- Leading teams: lessons from rugby
Questions about fractional work
Why fractional instead of an agency?
An agency executes channels. A fractional Head of Growth decides where the money goes, leads the agencies and answers for the P&L as part of your team.
Do you work with small and mid-size companies?
Yes. Part of my work is with SMEs: destination marketing, an online wine store and a small online shop, alongside larger brands.
Remote or on site?
I'm based in Madrid. I can work on site in Madrid, remote, or a mix.
In which languages?
Spanish and English.