EM Marketing & Communications · Digital Manager, freelance · Jun 2020 to Jan 2021
4
islands
B2B + B2C
strategy
PPC + email
multichannel campaigns
In short: Freelance B2B and B2C digital strategy for Barbados, Antigua and Barbuda, Grenada and Saint Lucia, with PPC, email, websites and social media.
1
The challenge
Four destinations needed one digital plan that spoke to travelers and to the travel trade, across ads, email, websites and social media.
2
The strategy
Developed the B2B and B2C digital marketing strategy.
Designed and implemented multichannel campaigns in PPC and email.
3
The impact
4
islands
B2B + B2C
strategy
PPC + email
multichannel campaigns
Company
EM Marketing & Communications
Role
Digital Manager, freelance
Period
Jun 2020 to Jan 2021
Scope
4 destinations · B2B + B2C
Destinations and clients
Barbados
Antigua and Barbuda
Grenada
Saint Lucia
LatamPR
Read the full case
Starting point
Freelance engagement as Digital Manager for EM Marketing & Communications, in parallel to my agency role. Clients: LatamPR, Barbados, Antigua and Barbuda, Grenada and Saint Lucia.
The real friction
Four destinations needed one digital plan that spoke to travelers and to the travel trade, across ads, email, websites and social media.
The fix
Developed the B2B and B2C digital marketing strategy.
Designed and implemented multichannel campaigns in PPC and email.
Managed and analyzed the brand and product websites.
Ran the social media strategy, analysis and optimization.
The impact
One digital strategy for four destinations, run across PPC, email, websites and social media.
