Digital acquisition for an online wine and spirits store
Black Wine Store · Digital Planner, freelance · Aug 2020 to Jan 2021
3
ad platforms
Mailchimp
email marketing
In short: Freelance acquisition plan for an Argentine online wine and spirits store: market analysis, Google, Facebook and LinkedIn Ads, and email with Mailchimp.
1
The challenge
A small online store needed a full acquisition plan, from reading the market to running the campaigns.
2
The strategy
Analyzed the market and the competition.
Ran campaigns in Google Ads, Facebook Ads and LinkedIn Ads.
3
The impact
3
ad platforms
Mailchimp
email marketing
Company
Black Wine Store
Role
Digital Planner, freelance
Period
Aug 2020 to Jan 2021
Scope
Google, Facebook and LinkedIn Ads
Ad platforms
Google Ads
Meta
LinkedIn
Read the full case
Starting point
Freelance engagement as Digital Planner for Black Wine Store, an Argentine online wine and spirits store, in parallel to my agency role.
The real friction
A small online store needed a full acquisition plan, from reading the market to running the campaigns.
The fix
Analyzed the market and the competition.
Planned, implemented and analyzed the digital marketing strategy.
Ran campaigns in Google Ads, Facebook Ads and LinkedIn Ads.
Set up email marketing with Mailchimp.
The impact
A complete acquisition plan in place, from market analysis to campaigns on three ad platforms and email.
